How Every Purchase Supports a Kinder World

We often say that every purchase is a choice — but at NAE Vegan Shoes, it’s also a statement of values.

Because when you choose to buy consciously, you’re not just supporting a product — you’re supporting a philosophy: that fashion can exist without cruelty, without exploitation, and without compromise.

What “Kindness in Motion” Really Means

Our world often separates kindness and commerce, as if profit and purpose can’t coexist.
But we believe they can — and must.

NAE was born from a simple idea: that style can walk hand in hand with ethics.
That every product can be created in a way that respects animals, people, and the planet.

That’s what we mean when we say we’re building Kindness in Motion.
It’s more than a campaign — it’s the way we work every single day.

1. Supporting Local Craftsmanship

When you buy from NAE, you’re supporting small Portuguese factories that share our values.

We partner with artisans who’ve spent decades perfecting their craft — people who know that quality begins with care.

Our production is small-scale, transparent, and fair.
We don’t mass-produce; we collaborate.

By keeping production local, we reduce our footprint while supporting real families and communities in Portugal — ensuring fair wages, safe conditions, and a proud tradition of craftsmanship.

Every pair of shoes tells a human story, too.

2. Choosing Materials That Don’t Harm

Each NAE product is made with certified vegan materials — from AppleSkin™ and cork to bio-based microfibers and recycled PET.

That means no animal had to suffer for your shoes, no toxic chemicals polluted rivers, and no compromise was made on durability or beauty.

We source responsibly because we know that what we put into our products shapes what we put back into the world.

It’s not about perfection — it’s about progress with integrity.

3. Helping Animals Like Rosa

This year, part of our World Animal Day campaign supports Rosa — a pig rescued after months of neglect, now living safely in a sanctuary.

Her story reminds us that kindness is not abstract; it’s tangible.

When you shop during our campaign, a portion of your purchase helps fund the care and feeding of animals like Rosa, through our ongoing partnerships with animal welfare organizations.

Every step you take in NAE shoes helps another being take theirs — freely.

4. Empowering Conscious Consumers

We know that choosing ethical fashion often means paying a little more.
That’s why, every World Animal Day, we offer a 20% discount across all products — to make kindness accessible to more people.

Ethical fashion shouldn’t be an exclusive choice; it should be an attainable one.

Every time someone discovers vegan materials for the first time or switches from leather to AppleSkin™, we know change is happening — not in theory, but in daily life.

5. Circular Thinking

A kinder world is also a circular one.
That’s why we create shoes and care products designed to last.

With our Take Care of What You Love range, we encourage customers to clean, waterproof, and protect their shoes, extending their lifespan and reducing waste.

Kindness is not just what you buy — it’s how you keep what you already have.

Your Purchase as a Ripple

The impact of every NAE purchase doesn’t end when the box leaves our warehouse.
It travels — through homes, through streets, through conversations.

Each pair represents a small revolution: proof that fashion can be kind, sustainable, and beautiful without harm.

When you walk in NAE, you’re walking with a purpose.

Together, We’re Redefining Value

The future of fashion depends on redefining what value means.
It’s no longer about the lowest price or the fastest delivery — it’s about what’s behind it all.

We want you to feel proud not just of what you wear, but of what your choices stand for.

Every euro you spend with NAE is an investment in a better system — one where business uplifts rather than exploits, where style respects life, and where every step matters.

Because Kindness Is Contagious

We started this journey to challenge the system.
But what we’ve found is that kindness spreads — it inspires conversations, influences others, and reminds us that empathy is a powerful design principle.

We’re grateful for every person who’s chosen to walk with us — because together, we’re proving that compassion isn’t a trend; it’s a transformation.

So thank you.
For believing that shoes can tell a different story — one made of hope, craft, and conscience.